Why AI Is the Next Frontier of Email Marketing
When most people think about artificial intelligence, they tend to imagine sci-fi technology. In reality, AI is a powerful tool with many potential applications for email marketers.
Although best practices, like using an email address checker and segmenting lists remain important, AI can analyze customer behavior and data much more efficiently than a human can. Thus, it will play a major role in optimizing your future email campaigns. Here are just a few ways marketers can expect to leverage AI in the near future.
Choosing the Best Subject Lines Possible
Research shows that nearly half of all email recipients decide whether they’ll open a message based on the subject line alone. Perfecting this element of your emails is crucial. Luckily, AI can help.
Machine learning technology will soon make it easy to find out which subject lines from past emails worked, and which didn’t. AI can even help you identify similarities between effective subject lines. Instead of leaving it up to chance, you can rely on actual data to determine the best way of addressing your followers.
Determining the Ideal Send Time
Choosing the right time to send an email is another marketing task which involves too much guesswork. The problem partially stems from the fact that the average American worker spends four hours a day checking email. In some cases, they may be focusing on work-related messages, while in others they may be more likely to open promotional emails.
Again, AI is useful because it can quickly study your previous data to determine when your followers are most likely to open and engage with your messages. This offloads a major task from any human employees working on your marketing team. Instead of poring through data to see which send times are most effective, they can focus instead on planning future campaigns.
Personalizing your marketing content has been shown to boost click-through rates among email recipients.
However, tailoring your content to each specific reader can be an extremely time-consuming, laborious task. You would need to expend a lot of effort determining what types of content individual readers respond to.
AI doesn’t have that problem. It can analyze past behavior around the clock. The findings AI yields will help you learn more about what certain customers want and expect from your branded content. This makes it easier to segment your email list into smaller groups, a practice which has a positive impact on open rates.
All of these points are smart reasons to start leveraging AI now. The earlier you begin taking advantage of this tool, the stronger your future email marketing campaigns will be. On top of that, as you experiment, you’ll find new and unique ways to apply the technology.
Guest post by Rae Steinbach
Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing, of course.
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