Video Hiring Statistics

Video chat apps are now common place for the modern consumer, whether they’re used for a 20-minute casual conversation or a 2-hour business call. It’s the next best thing to seeing someone face to face without the expenditure of travel costs. Candidates can be anywhere in the world, pick up their laptop or mobile phone and start a conversation with you – what’s not to love? If you’re on the fence about video hiring and what it could do for your company, check out these statistics on video hiring that are sure to change your mind.

It’s no secret amongst recruiters and hiring managers alike that sourcing the right talent can at times be hard work. Almost three quarters of employers admit they struggle to find skilled candidates for a job role. With more than 5 million jobs in information technology expected to be added globally by 2027, time is everything if businesses want to bag the best candidate out there.

‘Almost three quarters of employers admit they struggle to find skilled candidates for a job role.’

Time matters

On average, video interviews are 6x faster than phone interviews. The time it takes to fulfil a job role can be reduced by anywhere between 7-14 days. Therefore, employers lose less top talent to their competition. Did you know that watching 1 minute of video content is equal to reading 1.8 million words? It’s never been quicker or easier to relay important information in a condensed format!

You could see benefits straight away

For that client or candidate on the receiving end of an email, attaching a video can lead to a 200%-300% increase in click-through rates. Of all the videos consumers watch, 75% of people watch them on mobile devices. When it comes to the hiring process, 59% of candidates use social media to research companies of interest. There’s also a 36% increase in applications on a job post if it’s accompanied by a recruiting video. When given the choice, 72% of people say they would choose video over text content to learn about a product or service.

60% of candidates will quit an application process because it takes too long to complete. Video can change that statistic. For some, video-hiring is relatively new to the market and perhaps seems too costly to work into a pre-existing business model. But statistics don’t lie! Companies that choose to embrace such technologies report up to 800% more engagement on job ads with video embedded.

For more information on recruitment and video hiring, check out these sources below:

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